Graphic designer
Paul Rand
The IBM, UPS and ABC logos, and the argument that a logo is a signature not a description.
Paul Rand was an American art director and graphic designer. He is known for his corporate logo designs, including logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He developed an American Modernist style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut, where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.
- Born
- 1914-08-15, Brooklyn, USAA Saturday
- Died
- 1996-11-26, Norwalk, USAA Tuesday, aged 82
- At birth
- Sun in Leo, Moon in Gemini
- Nationality
- United States
- Birth-time source
- No birth time on record: Rodden X
Birth Chart
1914-08-15, Brooklyn, USA · time unknown, noon chart
America/New_Yorkthe zone used then
The chart
| Body | Sign | Degree | Motion |
|---|---|---|---|
| Sun | Leo | 21°59′ | Direct |
| Moon | Gemini | 10°36′ | Direct |
| Mercury | Leo | 7°12′ | Direct |
| Venus | Libra | 5°31′ | Direct |
| Mars | Libra | 0°42′ | Direct |
| Jupiter | Aquarius | 16°43′ | Retrograde |
| Saturn | Gemini | 29°11′ | Direct |
| Uranus | Aquarius | 9°07′ | Retrograde |
| Neptune | Cancer | 28°51′ | Direct |
| Pluto | Cancer | 1°48′ | Direct |
Death Chart
1996-11-26, Norwalk, USA · time unknown, noon chart
America/New_Yorkthe zone used then
The chart
| Body | Sign | Degree | Motion |
|---|---|---|---|
| Sun | Sagittarius | 4°43′ | Direct |
| Moon | Gemini | 22°51′ | Direct |
| Mercury | Sagittarius | 18°22′ | Direct |
| Venus | Scorpio | 4°29′ | Direct |
| Mars | Virgo | 14°23′ | Direct |
| Jupiter | Capricorn | 17°27′ | Direct |
| Saturn | Aries | 0°39′ | Retrograde |
| Uranus | Aquarius | 1°35′ | Direct |
| Neptune | Capricorn | 25°41′ | Direct |
| Pluto | Sagittarius | 3°03′ | Direct |
Their Astrocartography
Where each planet sat on one of the four angles at the moment Paul Rand was born. Tap a line to read what the tradition associates with it.
Cast for noon, as the birth time is unknown, so the longitudes are approximate.
