Kim Kardashian

Her ten planets divide three in air, three in water, two in fire and two in earth, which is an even spread with no gap anywhere in it. Nothing is scarce, so nothing in the chart is obviously missing or obviously dominant. Kardashian is on record as having built one of the largest personal brands in the world and a shapewear company alongside it, which is a business with no separation at all between the product and the owner of it.

The Sun sits at twenty nine degrees of Libra with Saturn and Pluto in the same sign, so three planets in the one concerned with how a thing is presented and to whom. Libra is the sign of the audience and the arrangement with it, and having structure and concentrated force stationed there means the presentation is engineered rather than merely charming. A personal brand is Libra's subject matter taken to its limit.

The Moon sits directly opposite Jupiter five hundredths of a degree off exact, the smallest orb anywhere in the chart by a distance: private feeling across the zodiac from the planet of scale. For somebody whose private life became the thing being sold, that opposition is not a difficulty in the chart so much as a description of the arrangement. The Sun makes an awkward angle with the Moon at two fifths, and no planet was retrograde at her birth. For a brand that is a person, a chart with nothing in it reconsidering itself is the most literal fact available.

Jupiter arrived back at its starting degree in Virgo on 4 September 2016, at thirty five, moving forward as every planet in the chart was. Virgo inspects and corrects rather than expands, which makes it an unusual sign for the planet of reach: what it asks is not how far a thing went but whether the detail of it holds up. Three laps of Jupiter lie behind that date.